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James R. Bettman

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Duke University

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About James R. Bettman at Duke University (Duke)

James R. Bettman is a distinguished scholar at Duke University whose research focuses on consumer decision-making, behavioral economics, and the social dimensions of consumption.

Research Areas

decision-makingconsumer behaviorbehavioral economicsbrand consumptionsocial relationshipsenvironmental valuationchoice goals

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Data signature: rms-d63bdc54-duke-university · Compiled April 2026