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Norman Au

Marketing and Tourism Management

Hong Kong Polytechnic University

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About Norman Au at Hong Kong Polytechnic University

Norman Au is a researcher at Hong Kong Polytechnic University, where they contribute to the Marketing and Tourism Management Department. They specialize in Digital Marketing, Social Media, and Technology Adoption, with ongoing contributions to these areas. Their academic career is distinguished by over 4,154 citations, demonstrating their leading role in the global research community. With a formidable H-index of 21, Norman Au continues to drive innovation in their area of expertise.

Research Areas

Digital MarketingSocial MediaTechnology AdoptionUser BehaviorCustomer ServiceHospitality TechnologyTourism ManagementConsumer Loyalty

Academic Impact Matrix

Research output metrics for Norman Au aggregated from public academic databases. Student lab experience data is pending.

Academic data verified · April 2026 · Next sync: May 2026

Research Output

Total Citations4,154

Emerging researcher

Publications71

Selective publication record

h-index21

Developing track record

i10-index37

Growing portfolio

Lab Environment

No lab data yet for Norman Au

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Top Publications

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