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Ho Yin Wong

Marketing and International Business

Hong Kong Polytechnic University

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About Ho Yin Wong at Hong Kong Polytechnic University

Ho Yin Wong is a marketing scholar at Hong Kong Polytechnic University, specializing in consumer behavior, brand loyalty, and international business. Their recent contributions to the field are exemplified by influential works such as "Heritage tourism brand experiences: The influence of emotions and emotional engagement", and "Revisiting Alpert’s Correlations: Numerical Exploration of Early-Stage Building Fire and Detection".

Research Areas

Consumer BehaviorBrand ConsumptionCustomer LoyaltyService QualityInternational BusinessForeign Direct InvestmentHeritage TourismInterdisciplinary Studies
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Academic Impact Matrix

Research output metrics for Ho Yin Wong aggregated from public academic databases. Student lab experience data is pending.

Academic data verified · April 2026 · Next sync: May 2026

Research Output

Total Citations2,894

Emerging researcher

Publications85

Selective publication record

h-index24

Developing track record

i10-index34

Growing portfolio

Lab Environment

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Top Publications

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