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Hengyun Li

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Hospitality and Tourism Management

Zhejiang Chinese Medical University

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About Hengyun Li at Zhejiang Chinese Medical University

Hengyun Li is a prominent scholar in hospitality and tourism management, focusing on digital marketing, consumer behavior, and tourism competitiveness using advanced data analytics.

Research Areas

Digital MarketingSocial MediaTourism CompetitivenessConsumer BehaviorOnline ReviewsService RobotsTourism ForecastingHospitality Management

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Data signature: rms-b251246c-hong-kong-polytechnic-university · Compiled April 2026