MK
Michael Kleinaltenkamp
Marketing
Freie Universität Berlin
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About Michael Kleinaltenkamp at Freie Universität Berlin
Michael Kleinaltenkamp is a distinguished professor at Freie Universität Berlin specializing in industrial marketing, business-to-business relationships, and service innovation.
Research Areas
Industrial MarketingBusiness-to-Business RelationshipsService InnovationDigital TransformationValue-in-Use ManagementCorporate GovernanceResource EmergenceInterorganizational Preparedness
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