MK

Michael Kleinaltenkamp

Marketing

Freie Universität Berlin

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About Michael Kleinaltenkamp at Freie Universität Berlin

Michael Kleinaltenkamp is a distinguished professor at Freie Universität Berlin specializing in industrial marketing, business-to-business relationships, and service innovation.

Research Areas

Industrial MarketingBusiness-to-Business RelationshipsService InnovationDigital TransformationValue-in-Use ManagementCorporate GovernanceResource EmergenceInterorganizational Preparedness

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