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Susan Fournier
Marketing
Boston University
About Susan Fournier at Boston University (BU)
Research Areas
Stop Acting Like a Student.
Most PhDs fail because they never learn the hidden rules of the lab. The top 15% do.
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Academic Impact Matrix
Research output metrics for Susan Fournier aggregated from public academic databases. Student lab experience data is pending.
Research Output
Above average
Selective publication record
Developing track record
Growing portfolio
Lab Environment
No lab data yet for Susan Fournier
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Top Publications
- 01Monitoring Marketing Sources of Brand Reputation Risk20232 citations
- 02When Good Brands Do Bad20041,439 citations
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